Editor's note: the packaging market is a fat meat for printing enterprises, especially with the arrival of the era of low profit in traditional business, we need to understand such a question: Why are there more and more packaging businesses in commercial printing plants? Our article today is to solve this puzzle for you, and we will launch another analysis article on this topic tomorrow: "who plays the leading role in today's packaging market?", I hope you like it
good opportunities are often accompanied by great challenges. This is also the case for commercial printers who want to enter the packaging market. Many commercial printing plants have printing machines with a size of 40 inches or larger, which can print on a variety of substrates from fragile dictionary paper to cardboard. Jeff nella, manager of Manroland sheet fed printing machine production company, said: "with the arrival of the era of low profit in traditional business, these printing plants naturally want to develop other fields and markets with higher profits and weaker competition."
this is a different world
only a very small number of commercial printing plants have begun to print live parts that are very simple for packaging printing plants on plastics and other substrates. There are also many commercial printing plants that lack heavy-duty post-processing equipment (die-cutting machines, folding and gluing machines, etc.) and the performance and post-processing expertise that some packaging customers may need
Doug schardt, sheet fed product manager of Komori, said: "Packaging and printing is not only a branch of the injection molding machine industry with more than 1000 sets in the factories of LEGO in Denmark, Mexico and Hungary, but also a different market. Although packaging and printing still belong to printing, the way people do things and think is different from printing. Although this industry has many fixed basic elements, different customer groups will still have different requirements."
Mitch Dudek, business development specialist of Mitsubishi offset press USA (headquartered in Illinois), believes that those printing plants that want to obtain more packaging business should first evaluate the potential market demand for packaging and printing and the requirements for additional equipment from existing customers
dudek said: "Commercial printing houses regard the orders of packaging and printing as new opportunities to promote the development of enterprises, and in many cases, it has indeed played a positive role. However, although some printing houses want to engage in these jobs, do they know how to do it? If it is you, do you know how to press metal foil and Emboss? You need to know all the equipment required for these processes and their respective prices Grid. "
printing houses must also choose their own commitment level. As nella of Manroland pointed out, almost no printing factory can refuse packaging, commerce, labeling or other printing businesses that can bring profits to them. Nella said, "the biggest difference between those who are eager to enter the field of packaging and printing and those who have entered the field of packaging and printing is that they look for ways to obtain business. Those business people who attach great importance to the development of business usually attach great importance to obtaining internal technology and purchasing related equipment, so as to improve their work efficiency."
i.t. strategies and the industry can move back and forth on the framework. The statistical data of other authoritative survey institutions show that offset printing currently accounts for 20% of the market share in packaging and printing. A research report by primir shows that folding cartons and labels are the two most popular packaging products produced by offset printing technology
Roland Krapp, deputy manager of sheet fed products of Heidelberg company, warned: "In any case, commercial printing plants are unlikely to replace the traditional folding carton manufacturers. The post press processing and material supply of packaging and printing involve a lot of capital and professional knowledge, and because of people's purchasing power, the universal experimental machine is different after using it for a period of time, so it needs to be considered carefully when purchasing cardboard. Cardboard is the main cost in packaging and printing - it accounts for about the total cost of live parts production 45% to 60%
it is difficult to tell one by one
many printer sellers say that they find it increasingly difficult to classify according to commercial printing plants or packaging printing plants. Gaobao attributed this phenomenon to the improvement of printing technology and the expansion of printing format, because the improvement of these technologies helped users realize their dream of printing on more types of substrateRalf sammeck, President and CEO of gaobao North America, said, "if we have the ability to print on a variety of substrates, our customers can expand their customer base by providing customers with 'one-stop' services, by which they can print promotional display boards, folding cartons, promotional brochures, advertising materials and other products for their customers."
gaobao company is currently carrying out a special commercial development project, which can help commercial printing plants transition to the packaging field
Eric frank, Deputy Sales Manager of gaobao company, said, "we will visit every customer and learn about their salesperson, management team and production staff. This is a three pronged approach, which can not only educate these people to transition from a commercial printing plant to a packaging printing plant in the right way, but also help them overcome the problems that are prone to occur in the early stage of transformation."
what is the next step
commercial printing houses are not the only enterprises that want to expand their business scope. Heidelberg recently announced that they will also begin to cooperate with gaobao and Manroland. As we all know, gaobao and Manroland are the two largest manufacturers of traditional 51 to 64 inch packaging printing machines in the industry
Heidelberg is developing a new generation of 6 (40.2 x 55.9 inches) and 7b (47.2 x 63.8 inches) format printing machines. The company plans to launch these two new products at the 2008 exhibition in drupa. Their names are speedpa XL 142 and speedpa XL 162 respectively. Heidelberg also expanded the product range of its folding gluing machine and die-cutting machine
information source: must win